What does SEO really mean and how important is it to your business?

If you are online at all then chances are you have heard the term search engine optimization or SEO.  Or even if you haven't heard of SEO I am sure you have heard of the search engines, such as Google for example.  It's the places you go to type in your search query so you can find some relevant results to what you are looking for.  And what is optimization?  It is to utilize the supreme power of something and make it it's best.  So if we put that together we are basically saying that we want to utilize the full power of the search engines. 

What does this mean for a website?  Well if you have a site that you want to get seen then obviously you will want it to appear in these search engine results I mentioned.  How do you get your website to appear?  There are certain techniques that you can use on your website and on places other than your main website that will cause the search engines to show your site in the search results when people are looking for services or products that your business provides. 

If you want your business to appear in revelvant search queries then you need to take the proper steps to make that happen.  What are those steps?

It is a series of sites that you network together.  You have your main website, and then you have the supporting Web 2.0 websites.  All these additonal sites link back to your main site and support your main site.  Sounds kind of complicated right?  That is why most businesses hire someone to do this for them.  If you are a business, obvious you have to run that business.  There is no time to take on running a completely different SEO business.  Focus on your business and let the SEO masters do the work for you!

For further reading on SEO please click here.